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( Case file 003 )
Building Brand Awareness & Generating High-Quality HVAC Leads Through Google Ads & Meta Ads

Air On Demand

Air On Demand is a trusted HVAC company providing residential and commercial heating, ventilation, and air conditioning services throughout South Florida. The company partnered with Digiax Studio to strengthen its digital presence, increase brand awareness, and generate qualified service enquiries through a comprehensive digital marketing strategy.

Rather than relying on a single advertising channel, we developed a full-funnel marketing system combining Google Ads and Meta Ads to engage potential customers throughout their buying journey. Our strategy focused on increasing brand visibility, educating homeowners, driving high-quality website traffic, and converting interested prospects into qualified HVAC leads.

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Client
http://www.airondemand.com
Industry

HVAC (Heating, Ventilation & Air Conditioning)

Location

Miami, Florida, USA

Engagement

 October 2025 – Present

Services

Google Ads, YouTube, Meta Ads, tracking

Client Objectives

The primary objective was to create a scalable digital marketing system that could consistently generate qualified HVAC leads while strengthening Air On Demand’s brand presence throughout South Florida.

Goals

01

Generate qualified HVAC service enquiries.

02

Increase local brand awareness.

03

Reach homeowners actively searching for HVAC services.

04

Drive high-quality website traffic.

05

Improve brand recognition across Google and Meta.

06

Build a scalable lead generation system.

07

Maximize return on advertising investment.

Challenges

The HVAC industry is highly competitive, with numerous local companies competing for the same homeowners and businesses. Successfully generating leads required more than simply running advertisements—it demanded a balanced strategy that built trust, increased visibility, and captured customers when they were ready to book HVAC services.

01

Highly competitive South Florida HVAC market.

02

Building brand awareness while maintaining lead generation.

03

Reaching homeowners with strong purchase intent.

04

Managing seasonal fluctuations in HVAC demand.

05

Improving lead quality while optimizing advertising spend.

06

Measuring campaign performance across multiple advertising platforms.

07

Creating a sustainable long-term digital marketing strategy.
( The structure )

Campaign Evolution

As the partnership with Air On Demand grew, Digiax Studio expanded the digital marketing strategy to support every stage of the customer journey. Rather than relying on a single campaign type, we developed a full-funnel approach that combined Brand Awareness and Lead Generation across both Google Ads and Meta Ads.

This integrated strategy helped increase brand visibility, educate potential customers, and consistently generate qualified HVAC service enquiries.

Layer one

1. Brand Awareness Campaigns

To strengthen Air On Demand’s presence across the South Florida market, we launched a series of brand awareness campaigns on both Google Ads and Meta Ads. The objective was to introduce the brand to homeowners, increase visibility, and build trust before customers were ready to request HVAC services.

Google Ads

  • YouTube Video Campaigns
  • Brand Awareness Campaigns

Meta Ads

  • Facebook Brand Awareness Campaigns
  • Instagram Brand Awareness Campaigns
  • Landing Page View Campaigns
  • Traffic Campaigns
  • Educational Video Campaigns
These campaigns significantly increased brand exposure, website traffic, landing page engagement, and audience reach, creating a strong foundation for future lead generation.
Layer two

Lead Generation Campaigns

Once strong brand awareness had been established, we implemented dedicated lead generation campaigns designed to convert interested users into qualified HVAC service enquiries.

Google Ads

  • High-Intent Search Campaigns
  • Service-Specific Campaigns
  • Conversion-Focused Optimization

Meta Ads

  • Instant Form Lead Campaigns
  • Messaging Campaigns
  • Remarketing Campaigns
  • Audience Retargeting
By combining Google’s high-intent search traffic with Meta’s advanced audience targeting and remarketing capabilities, we created a scalable lead generation system that consistently delivered qualified enquiries while supporting long-term business growth.

Our Digital Marketing Strategy

As the partnership with Air On Demand grew, Digiax Studio expanded the digital marketing strategy to support every stage of the customer journey. Rather than relying on a single campaign type, we developed a full-funnel approach that combined Brand Awareness and Lead Generation across both Google Ads and Meta Ads.

This integrated strategy helped increase brand visibility, educate potential customers, and consistently generate qualified HVAC service enquiries.

Market Research

Before launching campaigns, we conducted detailed market research to understand customer behavior, local demand, and buying intent.
Google Search Market Research
Reddit Research
YouTube Research
TikTok Research
Customer Buying Journey Analysis
South Florida HVAC Market Research
Local Search Intent Analysis

Competitor Research

A comprehensive competitor analysis helped identify opportunities to improve campaign performance and differentiate Air On Demand within the local market.

Research included:

Google Ads Competitor Analysis
Meta Ads Research
Landing Page Research
Offer Comparison
Pricing Analysis
Customer Review Analysis
Keyword Gap Analysis
Brand Positioning

By combining Google’s high-intent search traffic with Meta’s advanced audience targeting and remarketing capabilities, we created a scalable lead generation system that consistently delivered qualified enquiries while supporting long-term business growth.

Keyword Research

Our Google Ads campaigns focused on high-intent keywords searched by homeowners looking for HVAC services.

Keyword categories included:

AC Repair
Air Conditioning Installation
AC Maintenance
Emergency HVAC Repair
HVAC Company Near Me
Heating Services
Heat Pump Installation
Indoor Air Quality
Duct Cleaning
Local HVAC Services

Landing Page Strategy

To improve conversion rates, we optimized landing pages with:
Clear service messaging
Strong value proposition
Mobile optimization
Fast loading speed
Lead forms
Click-to-call functionality
Conversion-focused CTAs

Google Ads Strategy

Our Google Ads strategy included:
Search Campaigns
Lead Generation Campaigns
Brand Awareness Campaigns
Audience Segmentation
Budget Optimization
Bid Strategy Optimization
Search Term Analysis
Ongoing Campaign Optimization

Meta Ads Strategy

Meta campaigns supported both awareness and lead generation objectives.

Campaign Types:

Brand Awareness
Landing Page Views
Traffic Campaigns
Video Campaigns
Lead Generation
Remarketing

Campaign Execution

Campaigns were continuously monitored and optimized across both advertising platforms.

Optimization activities included:

Weekly Campaign Reviews
Budget Optimization
Search Term Analysis
Negative Keyword Optimization
Audience Refinement
Creative Testing
Bid Optimization
Conversion Tracking Enhancements
Monthly Performance Reporting
( The approach )

Research first. Then both layers.

Running awareness and acquisition together only works if both are pointed at the same researched buyer. Otherwise you are paying twice to reach two different people.

Research

Learn the panic purchase.

Google search demand, Reddit threads, YouTube and TikTok research, South Florida HVAC market analysis and local search intent — mapped to understand how an emergency callout actually gets decided, and what homeowners check first.

Intent

Ten categories, one funnel.

AC repair, air conditioning installation, maintenance, emergency HVAC, HVAC company near me, heating, heat pumps, indoor air quality, duct cleaning and local service terms — segmented into service-specific ad groups with continuous search term and negative keyword work.

Conversion

Built for a phone in a hot house.

Clear service messaging, strong value proposition, fast mobile pages, trust signals, simple lead forms and click-to-call. When the air conditioning has failed, nobody fills in a long form on a desktop.

Brand application

Responsive Air On Demand HVAC website designed by Digiax Studio
Website mockups

Search Console

Ad graphics

( Channel performance )

Google Ads Lead Generation Performance

Each channel was judged on the job it was given. Awareness campaigns on reach and recall, lead generation on cost per qualified enquiry.

Google Ads Lead Generation

October 2025 – August 2026
343,000+
Impressions
4,510+
Clicks
443
Conversions
$8,470
Advertising Spend
$1.88
Average CPC
$19.12
Cost per conversion

Google — brand awareness

Feb 2025 — Jul 2026
151,000+
Impressions
1,350+
Clicks
91
Conversions

YouTube — video awareness

Feb 2025 — Jul 2026
115,000+
Impressions
16,100
Views
13.93%
View rate

Meta — brand awareness

Feb 2025 — Jul 2026
412,000+
Impressions
185,000+
Reached
4,500+
Landing page views

Meta — lead generation

Oct 2025 — Jan 2026
65,721
Impressions
39
Leads
$135.05
Cost per lead
Google Ads — lead generation performance

Google Ads — lead generation performance

Google Ads — keyword performance

Google Ads — keyword performance

Google Ads — brand awareness campaign

Google Ads — brand awareness campaign

YouTube — video awareness campaign

YouTube — video awareness campaign

Meta — brand awareness campaigns

Meta — brand awareness campaigns

( Outcomes )

Results

Since partnering with Digiax Studio, Air On Demand has developed a scalable, full-funnel digital marketing system combining Google Ads and Meta Ads to support both brand growth and lead generation.

Google Search impressions

343,000+

Qualified search conversions

443

Cost per search conversion

$19.12

Google brand impressions

151,000+

Brand campaign conversions

91

YouTube impressions

115,000+

YouTube video views

16,100+

Meta impressions

412,000+

People reached on Meta

185,000+

Messaging conversations

197+

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