The chiropractic clinic faced a digital catastrophe. Their website had been infiltrated by malware, resulting in over 100,000 spam pages. This situation exhausted their crawl budget, preventing new pages from being indexed and eliminating their visibility in location-specific searches. With no leads and severely diminished trust and authority in Google’s eyes, the clinic was on the brink of digital obscurity.
The site’s indexed pages were deindexed, and new pages couldn't be indexed.
Google's trust in the site plummeted due to the presence of over 100,000 scam pages.
These pages, often in other languages, cluttered search results and diluted the clinic's online presence.
01
We initiated a complete redesign of the website, adhering to best practices to ensure optimal performance and user experience. Key actions included:
Detailed pages for chiropractic services, massage, conditions treated, and booking.
About Us, team introductions, and working hours.
Regular updates focusing on patient education, chronic pain management, and lifestyle tips.
02
Created and optimized the Google My Business profile, ensuring the clinic ranked in the top local map pack within a 10-15 KM radius.
Built contextual backlinks to restore the site’s authority.
Developed separate pages for each business location to target specific keywords
Scheduled posts to keep the clinic visible and relevant in local searches.
03
Weekly posts on topics such as chronic pain, posture correction exercises, and maintaining a healthy lifestyle.
Produced videos to introduce the clinic and retargeted audiences with patient stories.
Posted tips, case studies, and client testimonials to build trust and authority.
Launched a new patient special to fill appointment slots in advance.
01
By targeting keywords like “Chiropractor near me,” we ensured the clinic dominated the top three positions on the search results page through a combination of sponsored ads and organic SEO.
Introductory clinic videos to raise awareness.
Client testimonials and social proof to build trust.
Discount offers to convert hesitant prospects.
02
Educational videos and promotional offers targeted the younger demographic, generating a steady stream of leads.
acebook
01
Regular posts with tips on posture correction, back pain management, and chiropractic benefits.
Share patient testimonials and success stories to build credibility.
Actively respond to comments and messages to foster a community feeling.
Host live Q&A sessions with the chiropractor to answer common questions and discuss treatments.
Increased engagement and community interaction.
Higher patient trust and credibility.
Collaborations with neighboring businesses, sports teams, and gyms offered special discounts and generated referral business.
02
Post short, engaging videos on chiropractic tips, exercises, and benefits.
Participate in trending challenges to increase visibility.
Use polls, Q&A, and live sessions to engage with the audience.
Partner with popular TikTok creators for broader reach.
Rapid growth in followers and engagement.
Increased interest from a younger audience.
Nurturing and Converting Leads
Divide the email list into segments based on interests, such as chiropractic services, massage therapy, and general health tips.
Craft personalized email content targeting specific needs, such as posture correction for office workers or sports injury prevention for athletes.
Set up automated email workflows to nurture leads, including welcome emails, appointment reminders, and follow-up emails.
Include exclusive offers and discounts for email subscribers to encourage bookings.
Include exclusive offers and discounts for email subscribers to encourage bookings.
Increased engagement and higher open rates.
Improved lead conversion rates.
Enhanced patient retention and loyalty.
Implemented a CRM with automated workflows to convert leads into paying customers seamlessly.
Automated SMS and email greetings directing leads to the booking form or connecting them with a CSR.
Automated reminders before appointments to reduce no-shows.
Follow-up contacts for missed appointments to reschedule.
Continuous nurturing of leads with educational content and upsell opportunities.
Within a short time, the clinic's appointment calendar was filled throughout the week, transforming it into a recognized brand in the community. The comprehensive strategy not only generated hundreds of quality leads but also established a strong online presence, resulting in:
Dominating local search results and maintaining top positions in the SERPs.
A steady influx of high-converting leads through omnichannel advertising.
Significant brand searches on Google and strong community engagement.
From being a small practice with minimal leads to becoming a regional industry leader, our tailored digital marketing and SEO strategies have set a new benchmark for chiropractic clinics. By addressing the root issues, implementing robust marketing strategies, and automating processes, we ensured the clinic’s sustained growth and prominence in the competitive healthcare landscape.
